Web analytics for any website

Read the crowd.

Turba Digital shows who visits your site, where they came from and what they do, with the reports you know from Google Analytics. Its tracker, Turbi, weighs about 1.5 KB, sets no cookies and never stores an IP address.

Users
5,858
+14.2%
Bounce rate
38%
−4.1 pts
Avg. session
2m 41s
+9.0%
05001,000Sep 1Sep 3Sep 5Sep 7Sep 9Sep 11Sep 13Sep 14Sep 1: 312 (previous: 280)Sep 2: 298 (previous: 290)Sep 3: 341 (previous: 301)Sep 4: 360 (previous: 296)Sep 5: 355 (previous: 322)Sep 6: 402 (previous: 318)Sep 7: 388 (previous: 340)Sep 8: 421 (previous: 335)Sep 9: 409 (previous: 352)Sep 10: 447 (previous: 348)Sep 11: 468 (previous: 370)Sep 12: 455 (previous: 362)Sep 13: 492 (previous: 381)Sep 14: 510 (previous: 377)

Sample data

Reports you already know

Audience, Acquisition, Behavior and Conversions, laid out the way Universal Analytics did it. Click any value to filter every report by it.

Events like GA4

Everything is an event with parameters. Page views, outbound clicks and downloads are automatic; send your own with one line of JavaScript.

Private by default

No cookies, no stored IP addresses and no cross-site tracking. Visitors are counted with a hash that changes every day.

One line to install

Paste the snippet into your site's head. Turbi starts counting right away, and your settings travel inside the script, so changes go live without touching your site again.

Website restrictions, modeled on Google Cloud's API key allowlists, keep other sites from using your snippet.

<script defer
  src="https://turba.digital/turbi/k3f9x2ab.js">
</script>

<script>
  // a custom event, GA4-style
  turbi('signup', { plan: 'pro' });
</script>

Ask your analytics a question

Connect Claude or another AI assistant to Turba Digital's MCP server and ask in plain words. It reads the same reports you do and can manage goals, sites and access within your role.

Connect an assistant →

How did the pricing page do last week compared with the week before?

Page views on /pricing rose 18% to 1,204. Most of the increase came from Organic Search (+212 sessions), and its bounce rate fell from 44% to 39%.